Today, the UK’s most-watched YouTube channel theYogscast and the world’s fastest growing digital retailer Green Man Gaming are sharing the first of a series of infographic results from their super duper winter survey.
With 64,620 surveys completed, the results draw attention to the key motivations of a gaming ‘millennial audience’ (70% of responses were from the 13-21 year old age range) that are heavily engaged with YouTube as their main source of information about videogames.
“With 70 years worth of Yogscast videos watched every day on YouTube, we were expecting to see a huge percentage of people saying they regularly watch Yogscast content. This survey reveals that viewers watch our videos on a daily basis predominately for the personality and humour of the content creators rather than for reviews, footage, competitions or how to guides about games and gaming,” says Rich Keith, General Manager of Yogscast. “61% of the vote said the personality of the people in the video was very important as to why they watch and is an interesting insight into the tastes of our core gaming millennial audience.”
The survey also makes it clear that the Yogscast audience isn’t watching traditional TV – over half the audience watch less than an hour per day with 23% watching none at all. As for how they find out about videogames, again it’s driven by video content. 32% of responses seek out information via YouTube on a daily basis (with 39% saying they visit YouTube several times a day). 12.5% of people surveyed visit gaming websites for information compared to 17% who prefer talking to friends and family.
“It’s fascinating to see a huge percentage of core gamers, 65% of whom game for more than 7 hours a week, are predominately looking for gaming information on YouTube,” says Darren Cairns, EVP Marketing at Green Man Gaming. “Through our partnership with the Yogscast, we’ve not only been able to reward people for taking part in the survey, but we’ve been able to further define what a core gaming audience wants; learning more about their gaming habits and preferences which will help us better deliver a great gaming service.”
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