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Help for Heroes launches new game app in support of our wounded - hb gameplay

Help for Heroes launches new game app in support of our wounded

  • Charity game app being launched on 10th October aiming to become the fastest downloaded app in British techno history[1]
  • The Hero Bears game features two Army bears carrying a wounded bear over an obstacle course, avoiding pitfalls and collecting tokens along the route
  • Game features videos of Jeremy Clarkson and Lorraine Kelly thanking users for their support
  • Launching on Appy Hour – the 10th hour of the 10th day of the 10thmonth

Help for Heroes is aiming to break the record for the fastest downloaded charity game app to help raise money so it can provide support for Service personnel and veterans who have suffered life-changing injuries and illnesses.

The app being launched on 10th October has videos featuring patrons of the charity Jeremy Clarkson and Lorraine Kelly. Clarkson gives scathing put-downs to players with low scores while Kelly offers positive encouragement to help spur them on. As fans of the charity, both Kelly and Clarkson thank the public for downloading the app.

Users of the game will guide two Help for Heroes bear mascots as they hold a stretcher carrying a third bear across an obstacle course. With the nostalgic military tune The Colonel Bogey March playing in the background, the aim of the app is to collect as many tokens along the route while jumping over gaps, changing levels and squeezing through gaps.

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