- Charity game app being launched on 10th October aiming to become the fastest downloaded app in British techno history
- The Hero Bears game features two Army bears carrying a wounded bear over an obstacle course, avoiding pitfalls and collecting tokens along the route
- Game features videos of Jeremy Clarkson and Lorraine Kelly thanking users for their support
- Launching on Appy Hour – the 10th hour of the 10th day of the 10thmonth
Help for Heroes is aiming to break the record for the fastest downloaded charity game app to help raise money so it can provide support for Service personnel and veterans who have suffered life-changing injuries and illnesses.
The app being launched on 10th October has videos featuring patrons of the charity Jeremy Clarkson and Lorraine Kelly. Clarkson gives scathing put-downs to players with low scores while Kelly offers positive encouragement to help spur them on. As fans of the charity, both Kelly and Clarkson thank the public for downloading the app.