UPDATE: Lovefilm to discontinue game rentals

by July 2nd, 2013

UPDATE: Lovefilm will end its game rental service – for existing customers as well as new customers – on the 8th August at the latest, according to Eurogamer.

“We are no longer offering games rental packages to either new customers, or those who wish to change from a non-games package,” states the Lovefilm FAQ.

‘In order to give the best possible service that we can, we are looking to focus on our strength, which is providing the best selection of film and TV content for our customers, and making it available whenever and wherever you want it.’

It’s important to note that customers who already have an existing game rental package will continue to have access to this service.

Speculatively Lovefilm may feel that the service will have diminished importance with the next generation of consoles looming, although Microsoft’s backtracking on their anti-used game policies for the Xbox One may not have been accounted for in this decision. Whatever way you look at it gaming is a small part of their business, but it is ironic when you consider that consoles are major hubs for the delivery of Lovefilm and Netflix content.

The following two tabs change content below.

Jonathan Slack

Hi, my name's Jonathan and it's a pleasure to make your acquaintance! I've been gaming for the last 18-19 years now, having discovered the likes of Adi Junior, Monkey Island and Lemmings on the Amiga. Though it wasn't until a chance encounter with a friend's copy of Donkey Kong Country on the SNES at the tender age of 6 that truly ignited my passion for gaming. Fast forward 17 years and here I am with my Playstation 3, a mid-range gaming PC and a Nintendo Wii and DS, a Psychology graduate of the University of Leeds at both undergraduate and postgraduate level. Where am I going right now? Hard to say really. Feel free to hit me up on the Playstation Network or through my information below if you want to talk about anything. If adding me on PSN I'd appreciate a message explaining who you are or else I'm liable to ignore you.

Latest posts by Jonathan Slack (see all)

About Jonathan Slack

Hi, my name's Jonathan and it's a pleasure to make your acquaintance! I've been gaming for the last 18-19 years now, having discovered the likes of Adi Junior, Monkey Island and Lemmings on the Amiga. Though it wasn't until a chance encounter with a friend's copy of Donkey Kong Country on the SNES at the tender age of 6 that truly ignited my passion for gaming. Fast forward 17 years and here I am with my Playstation 3, a mid-range gaming PC and a Nintendo Wii and DS, a Psychology graduate of the University of Leeds at both undergraduate and postgraduate level. Where am I going right now? Hard to say really. Feel free to hit me up on the Playstation Network or through my information below if you want to talk about anything. If adding me on PSN I'd appreciate a message explaining who you are or else I'm liable to ignore you.

3 thoughts on “UPDATE: Lovefilm to discontinue game rentals

  1. Lord gamer
    July 4, 2013 at 03:10

    The only major reason I have a love film account apart from instant streaming is Because of game rentals, I would move to the £4.99 plan if games were to be removed or maybe just go to Netflix

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.