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Despicable Me: Minion Rush

Gameloft, a leading global publisher of digital and social games, and Universal Partnerships & Licensing (UP&L) announce the launch of “Despicable Me: Minion Rush.” The brand new game inspired by the worldwide blockbuster Despicable Me, is now available for iPhone, iPad, iPod touch and Android devices.  This comes just weeks before the highly-anticipated release of Despicable Me 2, Universal and Illumination Entertainment’s 3D-CG comedy adventure, in cinemas on June 28, 2013.

“Despicable Me: Minion Rush” is an innovative and original game with all the heart and humour of the Despicable Mefranchise.  Fans can play as a Minion and compete with others in hilarious, fast-paced challenges.  They can jump, fly, dodge obstacles, collect bananas, be mischievous, and defeat villains to earn the title of Minion of the Year.

Iconic locations from the series, such as Gru’s lab, are rendered in beautiful, cinematic detail and feature secret areas.  Players can customise their Minion, upgrade with unique power-ups, and perform despicable acts through hundreds of missions.  Plus, battle Vector and an all-new villain created exclusively for the game, aim for the highest score on the leaderboard, share achievements, and challenge their friends.

“It was a great thrill for Gameloft to design a game inspired by the rich and fun world of Despicable Me,” said Karine Kaiser, Vice President of Marketing and Licensing, Gameloft.  “Thanks to an amazing collaboration with Universal and Illumination, we were able to make ‘Despicable Me: Minion Rush’ truly capture the unique humour of the movies while delivering a gaming experience that’s accessible to fans of all ages.”

“The quality of the game is a testament to the teamwork among Gameloft, Universal and Illumination,” said Stephanie Sperber, President, UP&L.”  “’Despicable Me: Minion Rush’ will bring many hours of exciting gameplay to fans and allow them to engage with the franchise at an even greater level.”

“Our partnership with Gameloft has allowed us to create a completely immersive experience that delivers all the fun that fans have come to expect from Despicable Me,” said Natalie Fischer, Chief Operating Officer, Illumination Entertainment.  “We are excited to bring our characters to the digital world through this easily accessible mobile platform.”

“Despicable Me: Minion Rush” is a game for the whole family to enjoy on their iPhone, iPad, iPod touch and Android devices, and it is free to download from the App Store or Google Play.

Keep a keen eye on updates of the game for even more fun and surprises!

Despicable Me: Minion Rush is available now:

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