Following up from Jo’s interview on Today programme (www.bbc.co.uk/programmes/b01rrc0v 2hr33) and BBC News this morning please see below for a short statement on iaps in relation to the OFT investigation.
Ukie CEO, Dr Jo Twist said: “The games industry takes its responsibility to children very seriously and most devices and digital marketplaces have safeguards in place, such as password locks and parental controls, that can prevent children from being able to access in-app purchases.
“Consumers are now often able to download and play the latest games for free. In-app purchasing is simply a new and innovative way for consumer to pay for these games and access the extra content that they want. We will continue to do everything that we can to raise awareness of in-app purchasing and will be working with the OFT on providing a full response to their investigation.”
We’ll be speaking to the OFT about this further of course and will keep you updated on our plans to respond to the investigation.