Activision Publishing Moves Launch of New Racing Game BlurTM

by September 21st, 2009

Activision Blizzard Reaffirms Calendar Year 2009 Outlook


   


Activision Publishing Moves Launch of New Racing Game BlurTMActivision Publishing, Inc. (Nasdaq: ATVI) announced today that BlurTM, the company’s highly anticipated foray into the racing genre, is now scheduled to ship in 2010. The company is moving Blur from 2009 to give the development team more time to enhance the game’s innovative and distinctive online multiplayer gameplay.

Separately, Activision Blizzard reaffirmed the calendar year 2009 outlook it provided on August 5, 2009 due to global demand for Modern Warfare 2TM, which continues to exceed expectations, and strong attach rates for the recently launched Call of Duty«: World at WarTM map packs.

For 2009, the company continues to expect GAAP net revenues of $4.05 billion and GAAP earnings per diluted share of $0.26. On a non-GAAP basis, the company continues to expect net revenues of $4.5 billion and earnings per diluted share of $0.63. Nonetheless, because of the continuing uncertainty in the global economic climate and the difficult retail environment anticipated during the 2009 holiday season, Activision Blizzard urges investors to be cautious and prudent in evaluating the company’s forecasts and projections. The company reports results on both a GAAP and a non-GAAP basis. Please refer to the tables at the back of this press release for a reconciliation of the company’s GAAP and non-GAAP results.

“We are committed to making Blur a great new racing franchise, and we are very encouraged by the game’s design,” stated Mike Griffith, President and CEO, Activision Publishing. “The additional time will allow the studio to fully optimize the vision they set out to create for Blur including a distinctive and groundbreaking multiplayer mode that will appeal to a broad audience.”

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Nathan Cochrane

Gaming is basically my life. I just cant stop playing consoles! I love to play games online like Call of Duty 4 & 5, i just can't get enough of those online shooters!!! Besides gaming im often playing my Guitar.Currently forming a band who have no name yet! XD I have a huge love for anything with zombies in it, games, films....you name it! ile like it XD Even read books about them! XD Now, Excuse me....I want to be playing some Left4Dead! See you later!

About Nathan Cochrane

Gaming is basically my life. I just cant stop playing consoles! I love to play games online like Call of Duty 4 & 5, i just can't get enough of those online shooters!!! Besides gaming im often playing my Guitar.Currently forming a band who have no name yet! XD I have a huge love for anything with zombies in it, games, films....you name it! ile like it XD Even read books about them! XD Now, Excuse me....I want to be playing some Left4Dead! See you later!

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