LONDON, UK ? 22nd October, 2007 ? Today, Ubisoft, one of the world’s largest video game publishers, announced that the multi-platinum selling, ground-breaking hard rock band Korn has written and recorded an original song inspired by Ubisoft’s upcoming Haze? video game. The song will be launched to radio and video in November 2007, to coincide with the launch of the Haze video game. The single, entitled ?Haze?, will be available for purchase via online music download sites.
Korn, who released their debut in 1994, has sold more than 30 million records worldwide, releasing seven consecutive multi-platinum selling albums. Their latest untitled album was released in July of this year, debuting at #2 on the US album charts and #3 on the European album charts. Lead singer Jonathan Davis has often mentioned a love for video games, including games from Ubisoft like Tom Clancy’s Rainbow Six® Vegas and Tom Clancy’s Ghost Recon Advanced Warfighter® 2.
?Gaming for me is a religion and Haze is the shit!? said Jonathan Davis. ?I had to come up with a track that can hit up that kind of rush I get from the game and I think we really rocked it!!”
The deal with Korn is a first for Ubisoft and marks a new strategy of creative partnership with different figures in the music industry. ?This partnership with Korn is original in the video game industry in that the song will be released and promoted as a full-fledged single, and not just as a download with the video game,? stated Christian Salomon, vice president of worldwide licensing at Ubisoft. ?It is a testament to the synergy possibilities between music and video games, which often share the same audience.?