HARMONIX, MTV: MUSIC TELEVISION AND EA ANNOUNCE ROCK BAND – THE ULTIMATE INTERACTIVE MUSIC VIDEOGAME EXPERIENCE
Creators of Guitar HeroTM Franchise Partners with Major Record Labels and Music Publishers for Unprecedented Access to Artist Catalogs and Original Masters for New Game
Harmonix, developer of the blockbuster Guitar Hero? franchise, MTV: Music Television, a division of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), and Electronic Arts (NASDAQ: ERTS) today announced Rock Band, an all-new platform for music fans and gamers to interact with music like never before. Rock Band will allow gamers to perform music from the world’s biggest rock artists with their friends as a virtual band using drum, bass/lead guitar and microphone peripherals, in addition to offering deep online connectivity. Built on unprecedented deals with the world’s biggest record labels and music publishers, the music featured in Rock Band will span all genres of rock and include many of the master recordings from the biggest songs and artists of all time. Rock Band is slated for release on PLAYSTATION®3 computer entertainment system and Xbox 360? video game and entertainment system from Microsoft® in holiday 2007.
The leading music publishers – EMI Music Publishing and Warner/Chappell Music – are allowing unrivaled access to their catalogs of incredible songs for use in Rock Band. The record labels – EMI Music, Hollywood Records, Sony BMG Music Entertainment, Universal Music Group’s Universal Music Enterprises and Warner Music Group’s Rhino Entertainment – have agreed to supply master recordings by their artists for use in the game.
?Harmonix was founded to create new ways for everyone to experience the pleasure and satisfaction that comes from playing music. Our work on Guitar Hero was an instrumental step toward that goal,? stated Alex Rigopulos, co-founder and CEO of Harmonix. ?But Rock Band is Harmonix’s most ambitious project to date, and it will take music gameplay to an entirely new level. MTV has given us the freedom and the resources to really swing for the fences and make the game we’ve always wanted to make.?
?Our vision for Rock Band is to completely change the way people interact with and enjoy the music they love,? said Jeff Yapp, EVP, MTV Program Enterprises. ?By joining forces with EA and the music industry’s largest record labels and publishers, we are striving to create a groundbreaking new platform that allows people to connect with their favorite music and artists in ways they never have before.?
?Rock Band is a revolutionary new way for gamers and music fans to experience music,? said David DeMartini, vice president and general manager of EA Partners. ?The team at EA Partners is thrilled to help MTV and Harmonix launch this incredible game on the global stage and get it into the hands of gamers worldwide.?
As previously announced, Electronic Arts will serve as the exclusive distribution and marketing partner for Rock Band, managing distribution for the game in US, Europe and Australia.