GAME, the UK’s leading games retailer and organisers of the UK’s newest consumer gaming show, is delighted to announce that PlayStation� has confirmed its status as headline sponsor for the inaugural GAMEfest.
This sponsorship announcement sees PlayStation join Microsoft as headline sponsors – meaning that all three console manufacturers have now signed up to the consumer show to show their latest games and products.
GAMEfest will run from the 16-18 September 2011 at the Birmingham NEC.
Alan Duncan, Marketing Director for PlayStation said: “We are delighted to support GAMEfest 2011, and thrilled to offer UK consumers the opportunity to be able to get hands-on with our latest line up including the much anticipated Resistance 3 and the sequel to last year’s game of the year – Uncharted 3.”
GAME UK marketing director Anna-Marie Mason said: “With Sony on-board as a headline sponsor, we are confident that our show is going to be a success. We know that attendees want to get hands-on with PlayStation products and we are delighted to bring Sony’s key titles to UK consumers at our inaugural event.”