30th March 2009 LONDON, UK: World-famous men’s brand Playboy today confirms a partnership with UK gaming publisher Ferrago Ltd, owner of consumer games site Play.tm. Under the terms of the deal, Playboy’s new UK website, Playboy.co.uk, will include comprehensive coverage of videogames provided by Play.tm, greatly expanding the content and appeal of the revamped new site.
Richard Gale, Director of Marketing & Sales, Playboy TV, stated: “We’re creating a vibrant website that provides a wide range of content appealing to men. Within this mix, the partnership with Play.tm will play a vital role in delivering the finest gaming news and reviews, ensuring that Playboy.co.uk becomes a true destination for gaming enthusiasts.”
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The recently launched Playboy.co.uk offers the best gaming, movie and music reviews as well as extensive coverage of life & style trends. This new content is supplemented with access to current and past editorial features from Playboy magazine, including its renowned interviews and pictorials.
“When the offer came to jump into bed with Playboy we didn’t have to think twice,” said Ferrago Ltd Content Director Luke Guttridge. “Through this new partnership, we’ll be providing a wealth of top-notch games coverage to an audience increasingly enamoured of interactive entertainment.”
The all new Playboy.co.uk is now live.