EA SPORTS Get UFC License. Dana White dies a little inside
Electronic Arts (NASDAQ:EA) announced today a licensing agreement with Zuffa, LLC, to produce and distribute videogames bearing its Ultimate Fighting Championship ® (UFC) brand. The new multi-year, multi-product partnership will provide EA the exclusive rights to develop UFC videogames, which will be developed and marketed under the EA SPORTS™ brand. “We’re thrilled to begin a …
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