2nd August 2011. Bournemouth, UK. ‘LEGO�Star Wars™ Ace Assault’, an online game created by 4T2 Multimedia has clocked 10 million visits in 22 weeks. This surpasses the annual traffic target set by LEGO for this project 30 weeks ahead of schedule.
A winner at the recent New Media Age Effectiveness Awards, developer 4T2 Multimedia’s expertise was called upon to create this game to promote the new LEGO�Star Wars™ toy range and the video game from TT Games.
In addition to reaching the 10M mark sooner than expected, the game is registering an average playtime of more than 11 minutes and a return rate over 60%.
Yasin Jensen from LEGO states “This game is a cornerstone of the digital marketing campaign and an integrated part of the overall marketing strategy. We were anticipating the game would be a great success, but this has exceeded all of our expectations.”
Mike Hawkyard from 4T2 Multimedia adds “The next release in this campaign is currently under production with many iconic starships and additional play modes being added. 10,000,000 visits is awesome, but we hope that this is just the beginning.”