NEED FOR SPEED HOT PURSUIT DEMO RACES INTO THE RECORD BOOKS (360)

The Highest Rated Need for Speed Game Wins Praise from Critics Worldwide for Innovative ‘Autolog’ Network That Delivers Unprecedented Social Competition

Guildford, UK – November 10, 2010 – Criterion GamesTM, a studio of Electronic Arts Inc. (NASDAQ: ERTS) today announced that during the two weeks of its availability (from Oct 26 – Nov 9), more than two million players took to the streets of Seacrest County in the Need for SpeedTM Hot Pursuit demo. Players competed as both cops and racers in two events while sampling Hot Pursuit’s revolutionary social network, Need for Speed Autolog, which seamlessly connects players with their friends while automatically tracking and comparing each person’s performances. Autolog serves up challenges based on what their friends have been doing, creating a simple, yet brilliantly dynamic social-gaming experience.

Some facts about the Need for Speed Hot Pursuit demo:

More than 2M downloads on console within two weeks — the fastest downloaded Need for Speed demo in history
More than 700,000 posts to the Speed Wall
More than 5M Autolog Recommendations played between friends
54M miles of road raced
20M cop busts executed

With still one week until launch, Need for Speed Hot Pursuit is already receiving critical acclaim worldwide scoring a perfect 10 out of 10 in PlayStation: The Official Magazine and IGN.com calling it “pure over-the-top driving entertainment”. In the UK, GamesMaster magazine rated the game at 93% saying, that Hot Pursuit is “gaming’s greatest car chase.” The game has earned an average score of 91 on Metacritic.com and is the highest rated game in the Need for Speed series history.

Need for Speed Hot Pursuit will be available November 19 in the UK for the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC. The Limited Edition can be pre-ordered now on all platforms to gain exclusive content at no extra cost, with participating retailers worldwide (while supplies last). Need for Speed Hot Pursuit will also be available on the WiiTM and is being developed by Exient.*

For more of the latest news and information on Need for Speed Hot Pursuit, please visit www.needforspeed.com, “like” the game on Facebook at www.facebook.com/needforspeed and follow the game on Twitter www.twitter.com/needforspeed.

Autolog not available on the Wii