Edinburgh Interactive today confirmed that Nintendo UK has become a partner of this year’s event. Taking place at Edinburgh’s arthouse cinema The Filmhouse on Wednesday 25th and Thursday 26th August 2010, Edinburgh Interactive features a compelling blend of industry and consumer events, including conference, screenings and free game play.
This year also marks a new event partnership between Edinburgh Interactive and Media Guardian Edinburgh International Television Festival. On Thursday 26th August 2010, the eve of the TV Festival and the closing day of Edinburgh Interactive, the two will host the first ever creative industries event for television and games, providing an insight into technologies, but more importantly bringing the decision makers from games and television together for the first time.
The MGEITF Futureview Keynote Address will be given this year by a games industry leader, with Edinburgh Interactive hosting a Keynote Address from television. There will also be a Creative Masterclass at MGEITF which will bring together games developers and creatives to discuss the game development process and to explore what the opportunities may be for co-development of interactive TV and games formats.
David Yarnton, Nintendo UK MD, said:
“We are delighted to renew our support for Edinburgh Interactive for a fifth consecutive year. Edinburgh Interactive is a unique and a key event in the games industry calendar, which continually raises our profile within the wider cultural arena – something that has only been amplified this year through its relationship with the Media Guardian Edinburgh International Television Festival.”
Chris Deering, Edinburgh Interactive Chairman, said:
“The year-on-year growth of Edinburgh Interactive has only been realised by the continued support of pioneers like Nintendo, who recognise the importance of a cultural event that brings the wider interactive industry together with consumers and media.”
Nintendo has been a major supporter and partner of Edinburgh Interactive, with a significant presence that has allowed the public and Edinburgh Interactive delegates to experience Nintendo games in a unique way. Nintendo’s contribution to this year’s Festival will include Super Mario Galaxy 2 (Wii), Metroid: Other M (Wii) and Dragon Quest IX (DS). Previous Edinburgh Interactive festivals have seen Nintendo provide a Wii Sports Resort-themed gaming area and live cooking demonstrations from world class chefs using Cooking Guide: Can’t Decide What To Eat? on Nintendo DS.