FANS SEIZE CONTROL OF MARVEL AND ACTIVISION’S SPIDER-MANTM: WEB OF SHADOWS VIDEOGAME PACKAGING

Consumer Control Campaign Arms Community Members to Make Final Choice

Santa Monica, CA – July 1, 2008 – The future of New York City will be in gamers’ hands this fall and starting today Activision, Inc. (Nasdaq: ATVI) is allowing them to determine the Spider-Man™: Web of Shadows package image. Starting today, members of the Spider-Man consumer VIP community can go to www.SeizeControl.com to vote for their favorite videogame package options, all featuring the heroic web-slinger as he prepares to confront a devastated Big Apple. The consumer control campaign will continue through launch, giving fans the opportunity to vote on various aspects of Spider-Man: Web of Shadows marketing campaign.

To date, members have already helped Activision cast voice actors for actual roles in the final game, based on auditions that were held at this year’s New York Comic Con. Voting has also commenced to find the perfect models to portray fan favorites Black Cat and Mary Jane in the Activision booth at San Diego Comic-Con in July. Fans will continue to have unprecedented control over the campaign with upcoming votes including gifts for pre-sell, gameplay content to be posted on the community website, packaging layout, and more.

In development by Shaba Games and Treyarch, Spider-Man: Web of Shadows is scheduled for release this fall and has not yet been rated by the ESRB. Fans can learn more about Spider-Man: Web of Shadows and the full consumer control campaign details by visiting www.seizecontrol.com.