YARS News - 14/07/2009

Exclusive marketing partnership for the Dutch-speaking market


Runes of Magic continues its European success with an exclusive marketing partnership, the massively multiplayer games publisher UnitedGames Nederland BV will offer its customer base and expertise in Belgium and Holland for Runes of Magic. The Amsterdam-based company has a portfolio of 20 games and 17 million players.

In addition to marketing, UnitedGames will also be responsible for localisation, website content and community management for the game. In just ten months since it was first announced, Runes of Magic has already attracted 1.5 million players. A Dutch language website and Dutch community management will soon be online at: www.runesofmagic.com. There will also be a Dutch-Belgian server launching 22 July running in English. Decisions regarding the translation of the game will be made before the end of the year.

Runes of Magic has already enjoyed overwhelming success in the MMOG market. We are very pleased to be able to take part in this and be able to celebrate with this unusually high quality title, outstanding marketing successes within the Dutch and Belgian market, announced Camiel Kraan, Chief Commercial Officer of UnitedGames.

Holland and Belgium represent important milestones in our rollout strategy. With UnitedGames, we have found the right partner to take Runes of Magic right to the top in the Dutch-Flemish language territory as well, commented a convinced Rolf Klïppel, Head of Marketing & PR at Frogster.

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